namespace for ad
2.1 账号维度
URL: https://ad.toutiao.com/overture/index/account_balance/?_=1550112122963
Method: GET
Response: {
"status": "success",
"data": {
"status": 4,
"valid_dealbase": 0,
"valid_return_goods_abs": 0,
"name": "扬州大梦文化传媒有限公司-cv", # 账户名称
"grant": 381.47,
"money": 96945.05, # 账户余额
"cash": 96563.58,
"valid_grant": 381.47,
"id": 108721897286, # 渠道账号id
"dealbase": 0,
"today_cost": "0.00",
"valid_cash": 96563.58,
"valid_abs": 96945.05,
"status_display": "已审核",
"return_goods_abs": 0,
"email": "s********8@1**.com",
"deposit": 0
}
}
2.2 计划维度
URL: https://ad.toutiao.com/statistics/data/campaign_stat/
Method: GET
Params:page: 1
limit: 20
st: 2019-02-14
et: 2019-02-14
status: no_delete
landing_type: 0
keyword:
sort_stat:
sort_order: 0
_: 1550113170724
Response: (一部分)
{
"landing_type": 3,
"status": 1, # 计划状态
"budget_mode": "不限",
"can_update": true,
"stat_data": {...},
"campaign_id": 1621836088025096, # 计划id
"target_purpose": "应用推广",
"campaign_type": 1,
"budget": "--", # 计划日限额
"campaign_name": "包10708-抖音/头条-竖屏-fg办公室" # 计划名称
}
2.3 广告组维度
广告资源位置
内广，
穿山甲
URL: https://ad.toutiao.com/statistics/data/ad_stat/
Method: GET
Params: page: 1
limit: 20
st: 2019-02-14
et: 2019-02-14
landing_type: 0
status: no_delete
pricing: 0
search_type: 2
keyword:
sort_stat:
sort_order: 1
_: 1550126906351
Response: {
"budget_mode": "按日预算",
"form_convert_url": null,
"ad_inventory_types": [
"西瓜视频"
],
"campaign_id": 1625173865160760, # 计划id
"ctr_score": -1,
"ad_name": "包11008-媒体指定位置-西瓜-横版视频-5", # 广告组名称， dtu
"create_time": 1550124705,
"pricing": "oCPM",
"campaign_name": "包11008-媒体指定位置-西瓜-横版视频", # 计划名称
"audit_status": "启用",
"digg_count": 0,
"is_previewable": true,
"campaign_type": 1,
"status1_value": 0,
"bury_count": 0,
"web_score": -1,
"is_material_audit_ad": 1,
"comment_count": 0,
"version": 0,
"target_purpose_name": "应用推广",
"share_count": 0,
"customer_id": 1014905,
"all_creative_ids": [
1625423672377358
],
"bid": "10.00", # 出价
"end_time": 1865743905,
"status": 0, # 状态
"convert_type": "应用下载API",
"stat_data": {...},
"start_time": 1550124705,
"can_not_copy_reason": "",
"target_purpose": 3,
"learning_phase": 0,
"content_type": 6,
"phase": 2,
"external_action": "激活",
"convert_type_id": 3,
"landing_type": 3,
"status1": "投放中",
"ad_inventorys": [
10001
],
"repin_count": 0,
"external_action_id": 8,
"deep_external_action": "",
"can_copy": true,
"budget": "3000.00", # 广告组日限额
"cost_protect_status": 1,
"ad_id": 1625423383372820, # 广告组id
"cvr_score": -1,
"is_shadow_ad": false,
"quality_star": -1 # 广告质量度
},
2.4 marketing & 创意维度
URL: https://ad.toutiao.com/statistics/report/creative_stat/
Method: GET
"creative_data": [
{
"form_submit": 0,
"show": 1676, # 展示
"active_show": 0,
"click_call_cost": "0.00",
"next_day_open_rate": "0.00",
"active_register_click_cost": "0.00",
"redirect": 0,
"title": "没有生活费了吗？来快看新闻，看看新闻就能赚零花", # 创意标题
"click_start": 4,
"game_active_rate": "0.00",
"creative_name": null,
"in_app_uv": 0,
"active_register_cost": "0.00",
"active_pay_click": 0,
"coverage_show": "0.00",
"total_play": 426,
"bid": "10.00",
"click_start_rate": "3.70",
"active_click": 0,
"ad_name": "包11012-场景指定位置-信息流场景-视频-more-2",
"external_action": "激活",
"qq": 0,
"activate_cost": "8.16",
"active_cost": "8.16",
"button": 0,
"game_pay_rate": "0.00",
"active_pay_show_cost": "0.00",
"in_app_cart": 0,
"ctr_higher_of_inventory": "0.00",
"phase": 2,
"activate_rate": "0.93",
"active_register_show": 0,
"next_day_open": 0,
"view": 0,
"activate": 1, # 激活数
"game_addiction": 0,
"game_addiction_cost": "0.00",
"active_rate": "0.93",
"campaign_id": 1625347245972504, # 计划id
"active_pay_cost": "0.00",
"deep_external_action_cnt": 0,
"create_time": "2019-02-14 00:00 - 00:59", # 时间
"active_pay_show": 0,
"pricing": "oCPM",
"campaign_name": "包11012-场景指定位置-信息流场景-横版视频-2组",
"click": 108, # 点击
"install_finish_rate": "50.00",
"creative_id": 1625361958414363,
"coupon_addition": 0,
"install_finish_cost": "4.08",
"download_start": 0,
"ad_id": 1625362921201675, # 广告组id
"active_register_click": 0,
"external_action_id": 8,
"campaign_pricing_category": 2,
"click_start_cost": "2.04",
"click_call": 0,
"active_register_show_cost": "0.00",
"convert": 1,
"ctr": "6.44",
"game_pay_cost": "0.00",
"ad_version": 1,
"deep_external_action_cost": 0,
"positive_play": 104,
"phone_confirm": 0,
"install_finish": 2, #
"consult_effective": 0,
"coupon": 0,
"convert_rate": "0.93",
"active_register_rate": "0.00",
"game_pay": 0,
"active_pay_avg_amount": "0.00",
"game_active_cost": "0.00",
"click_cost": "0.08",
"ecpm": "4.87",
"ctr_higher_of_industry": "0.00",
"vote": 0,
"inventory_str": "今日头条",
"message": 0,
"lottery": 0,
"deep_external_action_rate": 0,
"active_click_cost": "0.00",
"inventory_type": 1,
"click_call_rate": "0.00",
"download_finish_rate": "100.00",
"xpath": 0,
"phone_connect": 0,
"convert_cost": "8.16",
"shopping": 0,
"form": 0,
"effective_play_rate": "7.58",
"phone": 0,
"content_type": 6,
"consult": 0,
"game_addiction_rate": "0.00",
"convert_type_id": 3,
"active_pay_rate": "0.00",
"effective_play": 127,
"map_search": 0,
"budget": "3000.00",
"coverage_cost": "0.00",
"in_app_order": 0,
"video_info": {
"status": 10,
"thumb_height": 360,
"thumb_width": 640,
"img": "https://sf1-ttcdn-tos.pstatp.com/obj/mosaic-legacy/177100005d6e853c8135f",
"video_id": "v02033200000bhha4d3pqv6dc1cr3pf0", # 视频地址
"initial_size": 22676647,
"file_md5": "318ec7ddee824a3a423b540844d4cb2a",
"original_file_uri": "tos-cn-v-0000/2f509a139929436e955c4dd7506f82b8",
"upload_id": "",
"video_size": {
"high": {
"duration": 18.48,
"h": 480,
"subjective_score": 0,
"w": 854,
"file_size": 1134552
},
"ultra": {
"duration": 18.48,
"h": 720,
"subjective_score": 0,
"w": 1280,
"file_size": 2364082
},
"1080p": {
"duration": 18.48,
"h": 1080,
"subjective_score": 0,
"w": 1920,
"file_size": 5367046
},
"normal": {
"duration": 18.48,
"h": 360,
"subjective_score": 0,
"w": 640,
"file_size": 797128
}
},
"duration": 18.48,
"img_uri": "177100005d6e853c8135f",
"video_duration": 18,
"thumb_uri": "177100005d6e853c8135f",
"video_unique": "v02033200000bhha4d3pqv6dc1cr3pf0"
},
"opt_status": 0,
"form_click_button": 0,
"active_pay_amount": "0.00",
"image_mode": 5, # 素材类型
"coupon_single_page": 0,
"download_finish": 4, # 安卓下载完成数
开始数：安卓下载完成数/安卓下载完成率
"stat_cost": "8.16", # 消耗
"active_pay_click_cost": "0.00",
"image_info": [
{
"width": 1280,
"web_uri": "1a2fa000254858fece4c7", # 图片地址
"height": 720
}
],
"phone_effective": 0,
"budget_mode": "按日预算",
"convert_type": "应用下载API",
"click_counsel": 0,
"wechat": 0,
"ad_inventory_types": [
"信息流场景广告位"
],
"game_active": 0,
"landing_type": 3,
"deep_external_action": "",
"active_show_cost": "0.00",
"in_app_pay": 0,
"download_cost": "2.04",
"next_day_open_cost": "0.00",
"effective_play_cost": "0.06"
},
...
]
最后更新于 2019-12-27 17:50:07 并被添加「」标签，已有 3951 位童鞋阅读过。
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